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By Andrea Millwood Hargrave

Opposed to a backdrop of great swap in know-how and the economics of broadcasting and new media, this well timed survey of up to date attitudes to responsibility and the general public curiosity in broadcasting is predicated on over fifty interviews conducted in four democracies: India, Australia, the united kingdom and the U.S..

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He called for a ‘modulated’ approach by government which would allow for an early warning when things were going wrong: What you want, rather than a tipped accountability scale, is something which is much more level. Which feels like an engagement. If things are really going wrong at a strategic level, government can quite properly indicate that they feel they are going off beam. And that modulation is lacking from the system. The nuclear option is available, but the sort of intervention that is greater than tactical but less than nuclear, is not available.

While on the one hand we have been pleading for public access, pleading for a certain bandwidth whether it is satellite DTH [direct to home] or whether it is cable, whatever it is, certain bandwidth must be reserved for public access. And there should be an authority that manages public access. Just like the print media liberated the flow of ideas and now with user-created content dominating spaces, we must have mechanisms for dissemination until the internet sufficiently penetrates India. We must build this into all our systems and all our mechanisms.

Narayan Rao, CEO, NDTV (commercial news channel), India) But it was not just an issue in India; in Australia too, the broadcasters tried to ensure that the politicians were kept away from their particular area: At the baseline, you obviously can’t accept that Ministers have any role in dictating what programming should be there and we obviously have a statutory independence in that regard and certain obligations to maintain that independence and despite the pressure over the years that has come on us from various sectors of the community, y we’ve always tried to resist that.

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