By Christina Zarcadoolas
Advancing well-being Literacy addresses the hindrance in future health literacy within the
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Additional info for Advancing Health Literacy: A Framework for Understanding and Action
Managed care arrived, and insurance plans proliferated, making it ever more difficult to navigate the health care system. qxd 5/4/06 1:22 PM Page 23 Getting Here from There A Brief History: How Did We Get to Health Literacy? The growing emphasis on health literacy evolved from a long history of both successful and unsuccessful strategies of health promotion and health education. In many ways, changes in the understanding and methods of health promotion are about changing concepts of health by both consumers and providers.
Health communication is the use of human and mass or multimedia and other communication skills and technologies to educate or inform an individual or public about a health issue and to keep that issue on the public agenda. Study after study has concluded that most consumers want more and better health information. A key objective is to construct linguistically, culturally appropriate, and innovative communications using the public health system and to have better patient-provider encounters. Social marketing is the merging of traditional marketing and advertising strategies to persuade people to act in specific ways on social issues such as health and the environment (Andreason, 1995; McKenzie-Mohr & Smith, 1999).
The topic of the program was food safety, and the goal was to make messages easier for the public to understand and act on, but what happened was quite the opposite. ” This first glimpse into the mismatch between complex health information and the abilities of the general public did not come into sharper focus for another 10 years. qxd 5/4/06 1:22 PM Page 35 Getting Here from There Informed Consumer Decision Making and Community Collaboration in the 1980s and 1990s During these two decades, the complex relationships of health and sociocultural factors became even more of a reality.