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Additional resources for CSR and Public Accountability
The NGO hereby sees itself as a 'global force' within a 'worldwide movement' dedicated to end poverty (CARE International 2005). The 'mission' is only little more specific. 'CARE International's mission is to serve individuals and families in the poorest communities in the world. Drawing strength from our global diversity, resources and experience, we promote innovative solutions and are advocates for global responsibility' (CARE International2005). CARE International follows four paths to reach its goals.
Moreover, positions which had previously been on a voluntary basis are made into a profession (Rucht et al. 1997: 55). Bureaucratization allows NGOs to establish and use particular structures for specific activities, such as a division of labour that aims at performing certain tasks routinely (Zald and Ash 1987: 122; Nullmeier 1989: 4; Rucht et al. 1997: 55). Such structures enable NGOs to perform duties routinely and to continue to function with changes in staff (Staggenborg 1997: 425). From such perspectives institutionalization is an internal process of gradual stabilization of institutional structures within the organization.
Moreover, headquarters have the capacity to develop structures within the organization for its UN-related matters. As managerial processes remain in the international office, centralist NGOs reserve the power to decide on the establishment or expansion of NGO lllStitutiona/ization 29 their international representation. Thus it is easy for centralist NGOs to ensure their representation at the UN level: they are likely to establish offices in major UN locations related to their field of activity and equip them with full-time professionals.