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By Tony Bennett, James Curran, Michael Gurevitch, Janet Wollacott

This publication discusses similar topics about the function and procedures of mass verbal exchange in society. the 1st bargains with questions concerning the strength of the media: how may still it's outlined? how is it wielded and by way of whom? are earlier methods and solutions to such questions enough? the second one subject revolves round the divisions among the liberal pluralist and Marxist ways to the research of the character of the media. those divisions have, in recent times, been basic to the controversy about the figuring out of the function of mass verbal exchange, and the exam of them during this ebook will problem the reader to seem extra heavily at a few assumptions that experience lengthy been taken with no consideration.

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In short, it was argued that the audience, far from being a homogeneous mass, was profoundly heterogeneous, the way in which media messages were received and interpreted—and, consequently, the effects that might be imputed to them—being conditioned by the primary group pressures to which they were subject en route to the individual. Equally, if the audience was not homogenized, neither were the media. Nor were they necessarily distant and remote, impersonally relaying messages to an anonymous audience.

1973) Folk devils and moral panics, St Albans, Paladin. Connell, I. (1979) ‘Television, news and the social contract’, Screen, Spring 1979, 20(1). Curran, J. and Seaton, J. (1980) Power Without Responsibility, London, Fontana. Elliott, P. , Gurevitch, M. and Woollacott, J. Mass Communication and Society, London, Edward Arnold. Garnham, N. (1979) ‘Contribution to a political economy of mass communication’, Media, Culture and Society, 1 (2). Gitlin, T. (1978) ‘Media sociology: the dominant paradigm’, ‘Theory and Society, 6.

Curran, J. and Seaton, J. (1980) Power Without Responsibility, London, Fontana. Elliott, P. , Gurevitch, M. and Woollacott, J. Mass Communication and Society, London, Edward Arnold. Garnham, N. (1979) ‘Contribution to a political economy of mass communication’, Media, Culture and Society, 1 (2). Gitlin, T. (1978) ‘Media sociology: the dominant paradigm’, ‘Theory and Society, 6. Gurevitch, M. and Blumler, J. , Gurevitch, M. and Woollacott, J. Mass Communication and Society, London, Edward Arnold.

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