By Marwan Kraidy, Patrick D. Murphy
Worldwide Media stories explores the theoretical and methodological threats which are defining international media experiences as a self-discipline. Emphasizing the relationship of globalisation to neighborhood tradition, this assortment considers the variety of modes of reception, reception contexts, makes use of of media content material, and the performative and inventive relationships that audiences advance with and during the media. via ethnographic case experiences from Brazil, Denmark, the united kingdom, Japan, Lebanon, Mexico, South Africa, Turkey and the us, the participants tackle such questions as: what hyperlinks media intake to a lived worldwide tradition; what position cultural culture performs globally in confronting transnational energy; how international parts of mediated messages collect classification; and nearby and native features.
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Extra resources for Global Media Studies: An Ethnographic Perspective
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This mode of ethnography, which Marcus refers to as multisited research, moves out from the single sites and local situations of conventional ethnographic research designs to examine the circulation of cultural meanings, objects, and identities in diffuse time-space. This mode defines for itself an object of study that cannot be accounted for ethnographically by remaining focused on a single site of intensive investigation. It develops instead a strategy or design of research that acknowledges macrotheoretical concepts and narratives of the world system but does not rely on them for the contextual architecture framing a set of subjects.
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