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By P. Iosifidis

By way of a number of diversified eu Public tv (PTV) broadcasters, this book investigates the demanding situations that those broadcasters come across in a aggressive electronic broadcasting setting and divulges different regulations and techniques that they're adopting on the way to stay liable, aggressive and effective.

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The design and operation of the EPG system will influence both the presentation and the provision of programmes. When, for example, a specific private channel, programme or service is promoted by the EPG to the detriment of others, this may lead to unfair competition. Publicly funded channels should be in a prominent position within EPGs because the public, who are obliged by law to pay the annual fee, must be entitled to have easy access to their content. The EC does not propose any specific action and tends to reduce this issue to the level of general competition Factors Affecting the Development of Public Television 33 rules.

This is in contrast to the model of 'internal pluralism', where a wide spectrum of ideas and views is provided to the public through just one communication organisation, usually a universally accessible, collectively funded, public television channel. Critique Undoubtedly the model of external pluralism facilitates the development of numerous media (on condition, naturally, that the national television market is large and mature enough to support them), where each offers specific services to satisfy different needs.

If one considers the closure of the DTT consortium Quiero TV in 2002, as well as the low digital cable adoption, it is not difficult to conclude that the market has monopolistic tendencies. In Italy in October 2002, Rupert Murdoch's News Corporation group, then owner of the digital satellite channel Stream, acquired rival digital satellite bouquet Telepiu (which belonged to the French multinational company Vivendi) in an 870 million Euro deal. Murdoch renamed the digital channel Sky Italia, and similarly to Britain he is now the sole provider of satellite pay digital services in the country.

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