By Nalin Mehta
This publication examines the improvement of tv in India because the early Nineteen Nineties, and its implications for Indian society extra extensively. until eventually 1991, India possessed just a unmarried state-owned tv channel, yet because then there was a fast enlargement in self reliant satellite tv for pc channels which got here as an entire holiday from the statist regulate of the prior. This publication explores this alteration, explaining how tv, a medium that built within the commercial West, used to be tailored to fit Indian stipulations, and in flip has altered Indian social practices, making attainable new methods of imagining identities, carrying out politics and fascinating with the kingdom. particularly, satellite tv for pc tv in the beginning got here to India because the consultant of worldwide capitalism however it used to be appropriated by means of Indian marketers and manufacturers who Indianized it. contemplating the whole gamut of Indian tv - from "national" networks in English and Hindi to the nation of nearby language networks – this booklet elucidates the transformative impression of tv on more than a few very important social practices, together with politics and democracy, game and id formation, cinema and pop culture. total, it indicates how the tale of tv in India can be the tale of India's come upon with the forces of globalisation.
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Extra resources for Television in India: Satellites, Politics and Cultural Change (Media, Culture and Social Change in Asia Series)
Until she discovered what a powerful weapon it could be both for offence and defence’ (Duggal, 1980: 126). In a celebrated recognition of the possible power of television in the run-up to the post-emergency elections of 1977, Delhi’s television station was ordered to screen Bobby, the blockbuster film of 1974, in an attempt to minimize the crowd at an opposition rally. The rally still drew hundreds of thousands (Controller of Publications, 1977: 75–76), and Mrs Gandhi was out of power for the next 3 years.
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